{"id":934,"date":"2017-09-17T11:26:32","date_gmt":"2017-09-17T11:26:32","guid":{"rendered":"http:\/\/winkd.eu\/viewmark17\/?page_id=934"},"modified":"2019-08-16T10:02:53","modified_gmt":"2019-08-16T10:02:53","slug":"visual-merchandising","status":"publish","type":"page","link":"https:\/\/www.viewmark.ee\/en\/visual-merchandising\/","title":{"rendered":"Visual merchandising"},"content":{"rendered":"

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Visual Merchandising<\/h2>\n

Designing a purchasing environment means connecting the space, goods and sales methods into harmonized integrity.<\/h5>\n

[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1512071113879{margin-top: 10% !important;}”][vc_column width=”2\/12″][\/vc_column][vc_column width=”7\/12″][vc_single_image image=”1393″ img_size=”full” qode_css_animation=”” el_class=”opacity-filter”][\/vc_column][vc_column width=”3\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column width=”3\/12″][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1512069951293{margin-top: -50% !important;}”][vc_column_text]<\/p>\n

Store Layout<\/h2>\n

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[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The main objective is to ensure the smooth movement of customers in the store and prevent thefts. A well-planned store makes the customers feel satisfied and influences sales.\u00a0If the goods and assortment change continuously, the purchasing environment must enable new and different places and ways of display. This is possible with a well thought out layout. The key term is flexibility.[\/vc_column_text][vc_empty_space height=”40px”]Learn more<\/a>[\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1512071123833{margin-top: 15% !important;}”][vc_column width=”8\/12″ css=”.vc_custom_1512070846721{margin-top: 15% !important;}”][vc_column_text]<\/p>\n

Interior Design of the Store<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Colours, volumes and materials do not follow the taste of the designer or customer, but the impression they want to make. With the appropriate furnishing and lighting, the customer perceives the shopping experience as an emotional event that will leave a lasting memory. In addition to the emotional aspect, functionality is just as important \u2013 how the customer moves in the shop and how he or she finds goods. For example, the difference in wall colour can create an impression of higher or lower room. Presentation of goods plays an important role in interior design.[\/vc_column_text][vc_empty_space height=”40px”]Learn more<\/a>[\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column width=”3\/12″][\/vc_column][vc_column width=”7\/12″ css=”.vc_custom_1512071042247{margin-top: -75% !important;}”][vc_single_image image=”1395″ img_size=”full” qode_css_animation=”” el_class=”opacity-filter”][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1512072255292{margin-top: 15% !important;}”][vc_column width=”5\/12″][\/vc_column][vc_column width=”5\/12″][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

In-Store Communication<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Every communication is different from the rest. Once that is acknowledged and an appropriate graphic output is chosen, the information will also be clear, understandable and easily located. The importance of communication in carrying out a marketing strategy and sustaining brand identity is considerable.[\/vc_column_text][vc_empty_space height=”40px”][vc_column_text]In-store communication includes all the different ways of addressing a customer. They can be grouped by levels:<\/p>\n

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  1. Branding labels \u2013 atmosphere, identity message;<\/li>\n
  2. Subject labels \u2013 spring, autumn;<\/li>\n
  3. Price tags \u2013 standard tags, promotions;<\/li>\n
  4. Informational and directional labels \u2013 where, what;<\/li>\n
  5. Other \u2013 bags, flyers, packaging.<\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space height=”40px”]Learn more<\/a>[\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column width=”1\/2″ css=”.vc_custom_1512072269335{margin-top: -70% !important;}”][vc_single_image image=”1396″ img_size=”full” qode_css_animation=”” el_class=”opacity-filter”][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1512072886074{margin-top: -10% !important;}”][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1512072339938{margin-top: 15% !important;}”][vc_single_image image=”1397″ img_size=”full” qode_css_animation=”” el_class=”opacity-filter”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column width=”2\/12″ css=”.vc_custom_1505647527568{margin-top: -5% !important;}”][\/vc_column][vc_column width=”6\/12″ css=”.vc_custom_1512072415086{margin-top: -55% !important;}”][vc_column_text]<\/p>\n

    Display of Goods<\/h2>\n

    [\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]Allows, with simple techniques, to add new value to the store and the merchandise and influence sales with low costs. Half of it is science but the rest of it is art and creativity \u2013 finding connections and creating \u201ewow\u201c moments for the customer. The display of goods must be re-arranged after some time to retain the element of surprise, as well as arranged daily to keep a clean and correct image. The display of goods has both routine and creative phases and all employees of the store can participate in it according to their abilities. This is primarily a team effort \u2013 knowledge, courage, creativity, will and correctness.[\/vc_column_text][vc_empty_space height=”40px”]Learn more<\/a>[\/vc_column][vc_column width=”4\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1512072781986{margin-top: 10% !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1512072726279{margin-bottom: -55% !important;}”][vc_single_image image=”1398″ img_size=”full” qode_css_animation=”” el_class=”opacity-filter”][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=””][vc_column width=”4\/12″][\/vc_column][vc_column width=”6\/12″][vc_column_text]<\/p>\n

    Facade and Display Windows<\/h2>\n

    [\/vc_column_text][vc_empty_space height=”20px”][vc_column_text]The store entrance and the elements surrounding it \u2013 the name of the store, display windows, architecture of the building \u2013 all reflect the overall concept of the store.<\/p>\n

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    The facade and display window should address the right target group, because it only takes a few seconds for first impressions to be formed. Hence it is very important what and how to say, who you wish to seem like. This is a powerful channel for delivering your message.[\/vc_column_text][vc_empty_space height=”40px”]Learn more<\/a>[\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none” css_animation=”” css=”.vc_custom_1512072798445{margin-top: 10% !important;padding-top: 7% !important;padding-bottom: 0% !important;}”][vc_column width=”1\/4″ offset=”vc_col-lg-3 vc_col-md-12 vc_col-xs-12″][qode_elements_holder number_of_columns=”one_column”][qode_elements_holder_item item_padding=”0% 0% 0% 0%” item_padding_1280_1600=”0% 0% 0% 40%” item_padding_1024_1280=”0% 0% 0% 40%” item_padding_768_1024=”3% 0% 0% 10%” item_padding_600_768=”3% 0% 0% 10%” item_padding_480_600=”3% 0% 0% 10%” item_padding_480=”3% 0% 0% 10%”][vc_column_text]<\/p>\n

    Contact us<\/h4>\n

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    We’re happy to meet you and get inspired by your business. We work with clients around the world, so don’t hesitate to contact us.<\/span><\/h5>\n

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